Thanks to the internet, there are now more free, cheap and interesting advertising options for golf courses. Some of the others will cost you a little, but not enough to burn your cash flow. ![]() Some of them are amazingly simple and will cost you nothing. Because most golf courses cannot find the customers they need to remain in business, many golf courses starve and die because they cannot sell enough rounds of golf.ĭespite these difficulties, how come there are still many golf courses who have just started (Bandon Dunes!) but are able to attract enough customers to remain in business? Our research has shown that these smart golf courses and entrepreneurs use several taken-for-granted methods that many of us have learned to overlook. Big companies with advertising and marketing budgets that run into millions of dollars dominate the billboards, newspapers, magazines, radio and television. In a world where a short advertising slot on radio and television can cost hundreds of dollars, and thousands to make it’s difficult for golf courses to cope. Many of the popular methods we know (like radio, TV, magazines and newspapers) are often too expensive for golf courses. Marketing and Advertising is a Huge Problem for Many Golf courses…įor many golf courses, cost is a major barrier when it comes to marketing and advertising. If this has been a challenge for your business, you will certainly learn a lot from this article. Here we will look at 10 inexpensive and interesting ways that golf courses can market and advertise their rounds of golf. I have lived in Metro Toronto for more than 25 years and every year I hear about new golf courses in the area I had not heard of before, this summer I played 3 I had never heard of, they were all great value and great experiences two of which I have recommended to several people, all of them have been around for more than 10 years, yet I had not heard of them! For many golf courses and clubs marketing and advertising is a huge problem. Period! Many golf courses and clubs are experiencing hard times and some fail, not because customers do not want to buy their services and rounds of golf, but because customers don’t even know their products/services exist in the first place. No matter how great your golf course or club is in your mind, your business will not make any money unless customers are willing to buy. How do golf courses make money? It’s simple they sell rounds of golf, lessons and products or services to people (customers) at a profit. Written by Golf 4 Millions Jimmy Wright and Mark Slipp ![]() 10 Inexpensive and Interesting Ways to Attract More Customers to Your Golf Course or Club and to your Golf Professional business
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